The Future of an A&R

WHAT IS AN A&R??
STANDS FOR ATTITUDE AND REJECTION
~In the music industry, A&R stands for artist and repertoire
~finding, signing, and developing new talent as well as helping guide their careers. ~involves going to showcases, checking out bands at clubs, hearing about new talent from a network of associates and other artists in the industry, and even searching the Internet for talented artists.
~A&R reps do not accept unsolicited demos because they believe that if an artist has talent they will create a buzz, which will eventually get to the A&R rep. "I don't want you to come to me, I want you to make me come to you."
~work with record producers and introduce the artist to the other people that will help them at the record company.
~find songs for their artists to record or help decide what songs should go on the album

How has it Changed??
~ Traditionally A&R would match up recording artists with songwriters, picking songs that would suit the artists and picking artists that would score hits for a songwriter.
~Over the years their role has changed, their main job is acting as the point of contact between the artist, and their management, and the rest of the label infrastructure.